Is free TV going the way of newspapers?
The older people among us have all been brought up with free television. You switched on the set, selected your program, watched your program and gritted your teeth through the ads. However there weren’t many other options, other than to listen to the radio, so you ended up sitting there watching what was offered, including the ads.
All this changed when cable came along. Cable was a revolution in television allowing us to, for a price, have a much greater selection of content, and to make that selection based on some interests.
For instance if you were interested in sports you had some choices on what type of sports you watched. Whether it be football or golf you were able to watch your favorite sports if you chose the right channel or service.
Many preferred documentaries, and if you chose the right channel or service you were able to watch as many documentaries as you wished.
However even whilst cable was developing free TV managed to survive. Cable came at a significant cost and many people simply chose to watch for free and put up with the limitations.
However mobile television and video is now changing all that, and there is some question about how free TV will manage to survive into the future and what form of content it will serve. Continue Reading →